Microsoft to Cancel Seinfeld Ads

It appears that there will be an announcement tomorrow that Microsoft will be pulling the Seinfeld ads and I am one of the few that can't seem to understand why.

According to a report by Valleywag, we can expect to hear this directly from Microsoft tomorrow. Microsoft spent $10 million on Seinfeld to be part of this campaign and yet after just two installments it appears that it will all be gone. But why?



I guess it can be said that Seinfeld wasn't necessary for the campaign since the real star was Gates. (More on that in a minute) I do think that Seinfeld's reputation plays into the spots and gives Gates a "straight man" to bounce off of which is the opposite we as viewers would expect which is even more of a reason to like the commercials.

Then there's the all important geek factor. Which is why it is making this blog.

Some people may not like Bill Gates or his company but there is no denying the fact that he is a huge geek. Huge. He looked so out of place in those commercials that to me it was hilarious. It was that which humanized him to me and humanized his company. That way when we think of Microsoft we can picture a geek in someones basement trying to play Ping-Pong rather than the previous image of an enraged Steve Ballmer.